Are you creative and have strong writing and speaking skills? Do you desire to be an ethical communicator who creates meaningful connections with your audience and possess an international, multicultural mindset? The bachelor of arts in Corporate Communication (CCBA) is designed for you. This degree prepares you for strategic communication roles within organizations in areas including social media, public relations, or marketing.
Meet a successful Penn State York graduate with a degree in corporate communication!
The CCBA program is interdisciplinary. In addition to corporate communication-specific classes, the program includes mandatory business courses and courses focusing on web-based competencies such as writing for the web and digital design.
What is Corporate Communication?
Corporate communication includes all aspects of strategic communication in both for-profit and not-for-profit organizations. Job functions range from internal communication between senior leaders and frontline professionals to communication with external clients. The program develops skilled professionals in the art of problem-solving and persuasion.
Career Opportunities
The CCBA degree prepares graduates to pursue a variety of career fields. Job opportunities include:
- Brand ambassador
- Content strategist
- Corporate recruiter
- Human resource specialist
- Investor relations manager
- Marketing communication manager
- Media planner
- Meeting/event planner
- Political aide
- Public relations professional
- Sales professional
- Social media strategists
Degree Requirements
| Requirement | Credits |
|---|---|
| General Education | 45 |
| Electives | 2–9 |
| Bachelor of Arts Degree Requirements | 24 |
| Requirements for the Major | 51–52 |
3–9 of the 45 credits for General Education are included in Requirements for the Major. This includes: 3–6 credits of GS courses; 0–3 credits of GH courses.
3 of the 24 credits for Bachelor of Arts Degree Requirements are included in the Requirements for the Major, General Education, or Electives and 0–12 credits are included in Electives if foreign language proficiency is demonstrated by examination.
