YORK, Pa. — Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand during a free Grow with Google session from 10 to 11 a.m. on Oct. 27. The online session, "Use YouTube to Grow Your Business — Let's talk about YouTube," is sponsored by the York LaunchBox and the Great Valley LaunchBox.
Penn State LaunchBoxes from throughout Pennsylvania joined together this fall to offer free online Grow with Google sessions through GoTo Meeting. Sessions started in September and continue through January 2023.
“There are so many ways to reach customers online, being able to co-sponsor a session on how businesses can leverage YouTube to grow their business can help individuals learn how to get started with their channel,” said Allan Lehman, director of the Graham Center for Innovation and Collaboration (The Graham Center) who also leads the York LaunchBox and the Graham Fellows Program for Entrepreneurial Leadership (Graham Fellows Program). “Being a part of the Invent Penn State Innovation Network allows us to bring these programs not only to our local community but to entrepreneurs across the state and beyond,” said Lehman.
This online workshop will discuss best practices, how to set up YouTube, what is important to complete when uploading a video, making good creative content, and how to target and measure the results.
Randi Penfil is the speaker for the Grow with Google partner program. She has more than 20 years of experience in sales, business development, marketing, team building, and public speaking. Her passion is helping small businesses and nonprofits take control of their digital footprint. As a professional speaker and trainer, Penfil has helped thousands of small businesses and nonprofits. She brings enthusiasm and experience to every workshop and conversation about digital marketing. Her knowledge about business, strategic planning, and digital marketing is evidenced by frequent requests to be a keynote speaker and participate in panel discussions.
The York LaunchBox, powered by Penn State, opened virtually in September 2020. York LaunchBox is open to both community members and those affiliated with Penn State York. No affiliation with Penn State is necessary to access resources.
York LaunchBox is a signature program of the Invent Penn State initiative and one of 21 innovation spaces located in Penn State campus communities across Pennsylvania. Learn more at https://york.launchbox.psu.edu/, contact Allan Lehman, or call 717-771-8408.
The Invent Penn State initiative was launched in 2015 by former Penn State President Eric Barron and is aimed at driving job creation, economic development, and student career success by connecting aspiring entrepreneurs to those who can help bring their ideas to the marketplace. Find more resources at invent.psu.edu.
Other Upcoming "Grow with Google" Programs
Nov. 17, 1 to 2 p.m.
Sell Online with E-Commerce Tools
Learn how to sell products online and list them for free with Google Business Profile and Merchant Center. This workshop discusses the produce tab in Google Business Profile, introduces Google Merchant Center and the basics of creating a free account and product feed, and shows how to connect the E-Commerce website (using Shopify as an example) to Merchant Center.
This session is sponsored by The Corner LaunchBox and Wilkes-Barre LaunchBox.
Dec. 7, 12 to 1 p.m.
Digital Skills for Everyday Tasks
Learn how to manage work and life tasks more effectively using Google tools. Whether you want to build a budget, create a meeting agenda, or organize your priorities, these best practices will boost your productivity. This will be a mostly hands-on webinar showing the products in action. The session includes a review of Google Drive, Google Docs, Google Sheets, and more.
This session is sponsored by the Shenango LaunchBox and Berks LaunchBox.